Win More Sales on
Walmart Marketplace
RisingPlans manages your Walmart Marketplace advertising campaigns from product listing to paid placement — driving measurable revenue growth for your ecommerce business.
Everything Your Walmart Marketplace
Campaign Needs to Succeed
From initial seller setup to sponsored product campaigns, our team handles every layer of your Walmart Marketplace advertising strategy.
Seller Account Setup & Approval
We guide you through Walmart's application and approval process, setting up your seller account correctly from day one to avoid delays and listing issues.
Product Listing Optimisation
Our copywriters craft keyword-rich product titles, bullet points, and descriptions designed to rank in Walmart's search algorithm and convert browsers into buyers.
Sponsored Products Advertising
We build and manage Walmart Sponsored Products campaigns — targeting the right search terms, managing bids daily, and scaling budgets based on real ROAS data.
Product Catalogue Management
We load, maintain, and optimise your full product catalogue — including categories, subcategory recommendations, inventory tracking, and content feed management.
Competitive Pricing Strategy
Walmart's algorithm favours competitive prices. We monitor competitor pricing and provide strategic recommendations to keep your listings active and winning the buy box.
Monthly Performance Reporting
No vanity metrics. Every month you receive a plain-English report showing revenue driven, ROAS, click-through rates, and what we're doing next to improve results.
Reach America's Largest Retail Audience — Without Amazon's Fees
Walmart Marketplace is the fastest-growing ecommerce platform in the US. With over 130 million monthly visitors and no monthly seller fees, it represents one of the most cost-effective revenue channels for ecommerce brands right now.
Unlike Amazon, competition on Walmart is significantly lower — meaning better visibility, better conversion rates, and higher margins for sellers who move early.
- ✓No monthly subscription fee to sell on Walmart.com
- ✓Lower advertiser competition than Amazon
- ✓Access to Walmart's 90M+ loyalty programme members
- ✓Growing ad platform with sponsored products, display & native banner ads
Walmart Marketplace Advertising
- Walmart Seller account application & setup
- Product listing upload and optimisation
- Category and subcategory recommendations
- Keyword research & product content feed
- Sponsored Products campaign management
- Competitor pricing monitoring
- Monthly performance report & strategy call
- Access to RisingPlans Revenue Platform
What Determines Your Custom Monthly Investment
Every Walmart Marketplace advertising plan is built around your specific business — no cookie-cutter packages. Here's what shapes your monthly investment:
The number of SKUs you need listed, maintained, and advertised on Walmart.com directly affects the scope of work — and therefore your monthly fee.
Walmart requires a minimum $1,000/month in ad spend and a $100/day minimum for Sponsored Products. We'll recommend the right budget to hit your revenue goals.
Need complementary Ecommerce SEO, PPC, or web design? We can bundle services for a streamlined strategy with a single point of contact.
Starting from zero or migrating an existing Walmart Seller account? Setup complexity is factored into your onboarding cost, not your monthly retainer.
Your Walmart Marketplace Search for the Right Agency Ends Here
When you partner with RisingPlans, you gain more than a managed account — you gain a full revenue growth team committed to your success on Walmart.com.
Massively Expand Your Customer Base
Walmart.com attracts over 130 million unique monthly shoppers. Listing your products on the platform immediately puts your brand in front of one of the world's largest retail audiences — millions of qualified buyers you wouldn't reach otherwise.
Increase Brand Awareness at Scale
Walmart Marketplace isn't just a sales channel — it's a discovery engine. Shoppers who find your products on Walmart frequently search directly for your brand afterwards, creating a compounding brand awareness effect that lifts all your marketing channels.
Drive More Direct Website Traffic
Businesses selling on Walmart Marketplace consistently report increases in direct website traffic. Shoppers discover your products through Walmart's massive search volume, then visit your own site — boosting your overall digital presence and SEO authority.
Work With a Revenue-Focused Partner
RisingPlans is trusted by 500+ growing businesses and has driven over $2.4 billion in revenue for our clients. Our Walmart Marketplace campaigns are engineered from day one around one metric that actually matters: your revenue growth.
How We Stack Up
See how partnering with RisingPlans compares to managing Walmart Marketplace in-house or with a typical agency.
| 🚀 RisingPlans | In-House Team | Typical Agency | |
|---|---|---|---|
| Dedicated Walmart Marketplace expert | ✓ Full specialist team | ✗ Generalist only | Sometimes |
| Revenue-focused campaign strategy | ✓ Built around your revenue goals | Limited resources | Cookie-cutter approach |
| Transparent ROI reporting | ✓ Plain-English monthly reports | Analytics suite only | Third-party tools (extra cost) |
| Proprietary marketing platform | ✓ RisingPlans Revenue Platform | ✗ Not available | ✗ Not included |
| Daily bid & budget optimisation | ✓ AI-powered + human oversight | Manual only | Weekly at best |
| Account management | ✓ Dedicated strategist + full team | 1–2 generalists | Account manager only |
What to Consider Before Selling on Walmart Marketplace
Walmart Marketplace is a tremendous opportunity — but it comes with specific requirements. Here's what you need to know before getting started.
📦 You Need a Proper Fulfilment Operation
Walmart requires you to ship all items in non-branded packaging with no third-party promotional materials included. You'll need a reliable warehouse and shipping workflow. Walmart gives sellers control over shipping price, method, and carriers — but your operations need to be ready to meet their delivery standards.
💲 Pricing Rules Are Strictly Enforced
Walmart monitors prices across the internet and can automatically delist your products if they are listed cheaper on another platform. This means you need a proactive competitive pricing strategy — something RisingPlans builds into every Walmart campaign from day one.
🔍 Seller Approval Takes Time
Walmart's vetting process for new Marketplace sellers can take two to four weeks. Not every business is approved. RisingPlans helps you prepare a strong application, ensuring your business meets Walmart's standards and presents the right credentials for fast-track approval.
📉 Poor Listings Kill Organic Rank
Walmart's search algorithm heavily rewards product listings with optimised titles, complete attributes, high-quality images, and competitive prices. Listings without these elements are buried. Our team builds and continually optimises every listing to maintain strong organic placement alongside your paid ads.
FAQs About Walmart Marketplace Advertising
- Sponsored Products – Paid ads appearing within Walmart's search results and sponsored product sections.
- Native Banner Ads – Display placements at the top of main category pages on Walmart.com.
- Catapult Ads – Featured item placement at the very top of a product category listing page.
- Brand Amplifier – Promotes your brand on a product page and links to a curated page featuring all your products.