Digital Advertising Services
Reach Your Audience Where They Stream
Drive measurable results with Connected TV & OTT advertising. Precision targeting, premium placements, and transparent reporting — all in one managed service.
What It Is
What Is Connected TV & OTT Advertising?
OTT (Over-the-Top) and CTV (Connected TV) let you place your brand inside the streaming content your audience already watches — on smart TVs, Roku, Fire TV, Apple TV, and more.
Unlike traditional cable ads, CTV and OTT advertising gives you pinpoint audience targeting using real data — demographics, behaviors, purchase intent, and geography. Your ad appears in premium, full-screen, non-skippable environments, delivering a brand experience that static and social ads simply can't match.
- Reaches cord-cutters and cord-nevers who can't be found on linear TV
- Targets by zip code, household income, interests, and purchase history
- Delivers full-screen, unskippable video in premium streaming content
- Measures real outcomes — website visits, conversions, store traffic
Your Ad on Every Screen
Smart TV · Roku · Fire TV · Apple TV
The Case for CTV
Why Brands Are Moving Budgets to Streaming
Linear TV viewership is declining. Streaming is where your audience has gone. CTV advertising puts your message in front of them in a premium, distraction-free environment.
Unskippable Attention
CTV ads play in full-screen, non-skippable formats mid-stream. Viewers are engaged, sitting back, and giving the screen their full focus — unlike social feeds.
Household-Level Targeting
Reach specific households by income, age, interests, purchase behavior, and geography. Your ad budget goes to your actual customers, not a broad demographic.
Measurable Results
Track website visits, conversions, and even in-store foot traffic attributed to your CTV campaign — metrics traditional TV has never been able to offer.
Premium Brand Safety
Your brand appears alongside professionally produced streaming content on trusted platforms — never next to unsafe user-generated content.
Multi-Device Reach
Reach viewers across smart TVs, streaming sticks, tablets, mobile, and desktop — following your audience across every screen they use throughout the day.
Sequential Storytelling
Run multi-ad sequences that take viewers from awareness to consideration to conversion — telling your brand story across multiple touchpoints in their streaming journey.
What's Included
Our Connected TV & OTT Services
Everything you need to launch, optimize, and scale your CTV advertising — managed end-to-end by our team.
Campaign Strategy & Planning
We define your target audiences, content channels, budget allocation, and campaign objectives before a single dollar is spent.
Video Ad Production
Our creative team produces compelling 15- and 30-second video spots optimized for the CTV format and your target audience segments.
Audience Targeting & Segmentation
Leverage first and third-party data to build precise audience segments based on demographics, behaviors, purchase intent, and lookalikes.
Premium Inventory Access
We place your ads across premium streaming platforms — Hulu, Peacock, Tubi, Pluto TV, Discovery+, and hundreds of niche content channels.
Real-Time Reporting & Analytics
A live dashboard with impressions, completion rates, website lift, and conversion data. Know exactly what your campaign is delivering, always.
Ongoing Campaign Optimization
We continuously test creatives, audiences, placements, and timing — optimizing your campaign in real time to improve performance and reduce waste.
Our Process
How We Launch Your CTV Campaign
From strategy to live campaign in as little as two weeks. Here's exactly how we work.
01
Discovery & Goals
We learn your business, your audience, and your goals. Whether you want brand awareness, website traffic, or direct conversions, we build a strategy around your definition of success.
02
Audience Build
We build precision audience segments using household data, purchase behavior, geographic targeting, and lookalike models based on your current customers.
03
Creative & Launch
Our team finalizes ad creative, selects premium content channels, and launches your campaign across our curated network of streaming inventory.
04
Optimize & Scale
We monitor performance daily, test new creatives and audiences, and scale what's working — maximizing your return throughout the campaign flight.
Who It's For
Is CTV & OTT Right for Your Business?
CTV advertising works for any business that wants to build brand awareness at scale and drive measurable conversions in a premium, full-screen environment.
Whether you're a local business targeting a specific city or a national brand looking for precise reach, our platform scales to your budget and goals. If your audience watches streaming TV — and 87% of US households do — we can reach them.
- Local and regional businesses targeting specific markets
- E-commerce brands looking for full-funnel attribution
- B2B companies targeting decision-makers at home
- Healthcare, auto, real estate, finance, and retail brands
- Businesses tired of social ad fatigue and declining organic reach
Platforms We Place On
"Rising Plans' CTV campaign hit our target audience with zero waste. We saw a 34% lift in branded search and 3x the website visits we expected within the first month."
Marketing Director, Regional Healthcare Provider
Why Rising Plans
A CTV Partner That's Accountable to Results
We don't just run your ads. We own the outcome alongside you.
Transparent Reporting
No black boxes. You get a live dashboard with every metric — impressions, completions, website lift, and cost-per-result — updated in real time.
Dedicated Campaign Team
A real strategist, campaign manager, and creative specialist assigned to your account — not a self-serve platform you're left to figure out alone.
Fast Onboarding
From first call to live campaign in as little as two weeks. We move fast without cutting corners on strategy or creative quality.
Cross-Channel Integration
We connect your CTV campaign to your paid search, social, and SEO to create a unified funnel — amplifying the impact of every dollar you spend.
Common Questions
Connected TV & OTT FAQs
What's the difference between OTT and CTV?
OTT (Over-the-Top) refers to any streaming video content delivered over the internet, bypassing traditional cable. CTV (Connected TV) refers specifically to the devices used to stream that content — smart TVs, Roku, Fire TV, Apple TV, and gaming consoles. In advertising, the terms are often used interchangeably, but your ads can appear across all OTT content on all CTV devices.
How much does a CTV advertising campaign cost?
CTV campaigns can run on budgets starting at a few thousand dollars per month for regional campaigns, scaling up for national reach. We'll help you determine the right budget based on your goals, target audience size, and desired frequency. Unlike traditional TV, you only pay for impressions served to your target audience.
Do I need to provide video creative?
No. Our creative team can produce broadcast-quality video ads for your campaign. If you already have video assets, we can adapt and optimize them for the CTV format. We'll ensure your creative meets platform specifications and performs optimally in the streaming environment.
How do you measure campaign performance?
We track impressions, video completion rates, website visits directly attributed to CTV ad exposure (website lift), conversions, and for eligible campaigns, in-store foot traffic lift. You get a real-time dashboard and monthly performance reports with clear ROI metrics.
How long does it take to launch a campaign?
Typically two to three weeks from kickoff to going live. This includes strategy, audience building, creative production or adaptation, and platform setup. If you already have approved video assets, we can often move faster.