Target the Accounts
That Actually Move
Your Revenue
Stop chasing volume. RisingPlans' ABM services help you identify, engage, and convert your highest-value accounts with campaigns built specifically around each target — not a generic audience.
Account-Based Marketing Is
Precision Over Volume
Account-based marketing (ABM) flips the traditional funnel. Rather than casting wide and hoping qualified leads find you, ABM starts with a shortlist of your highest-value target accounts and builds every touchpoint — ads, content, outreach, landing pages — entirely around those specific businesses.
The result: less wasted spend, faster sales cycles, and a pipeline built from the accounts that have the highest potential to drive meaningful revenue for your business.
- Focus budget on the accounts most likely to close
- Align marketing and sales around shared target account lists
- Deliver hyper-personalized content to each target account
- Engage multiple decision-makers within the same organization
- Measure pipeline impact — not just clicks and impressions
- Dramatically reduce cost-per-acquisition for high-value deals
Everything in Your
ABM Services Package
From identifying your ideal customer profile to ongoing campaign optimisation, RisingPlans handles every stage of your account-based marketing strategy.
Every effective ABM strategy begins with a clear picture of who you're trying to win. Your dedicated RisingPlans strategist builds a detailed Ideal Customer Profile (ICP) from your historical data, CRM records, and market research — so every downstream decision targets the right accounts.
Your ICP maps the characteristics that define your best customers, giving your sales team a reliable filter for qualifying new targets instantly.
- Employee count, revenue range & company size
- Industry verticals and sub-segments
- Technology stack and buying triggers
- Geographic targeting parameters
- Budget signals and procurement cycles
Once a target account is approved, your dedicated strategist dives deep into that specific organisation — mapping out decision-makers, understanding their requirements, and identifying exactly where they are in the buying journey.
This intelligence shapes every message, channel selection, and content piece in your campaign, ensuring each touchpoint is built for the person receiving it.
- Number and roles of key decision-makers
- Company goals, challenges & buying triggers
- Current vendor relationships and switching indicators
- Budget availability and procurement timeline
Before building your campaign, we analyse which competitors are also targeting your accounts and how they're approaching them. Understanding their budgets, channel strategies, and messaging weaknesses gives RisingPlans a significant tactical edge.
We then position your ABM campaign to attack their weaknesses and outperform on the dimensions that matter most to your shared target accounts.
- Competitor channel mix and estimated spend
- Content strategy and messaging gaps
- In-house vs. outsourced ABM execution
- Strengths to match and weaknesses to exploit
Armed with research, your dedicated strategist builds a fully bespoke ABM campaign blueprint. This covers channel selection, content mapping to each buyer stage, budget allocation across channels, and a messaging framework personalised to each target account.
Your strategy answers the five critical ABM questions: what to say, who to say it to, where, when, and how much to spend to win the account.
- Channel mix: paid, social, email, direct mail, events
- Content mapped to each decision-maker's buying stage
- Short- and long-term milestone targets
- Budget allocation by account tier and channel
Launching the campaign is the beginning, not the end. Your dedicated strategist monitors performance daily and makes data-driven adjustments every month — refining ad copy, adjusting targeting, swapping content assets, and reallocating budget to what's driving pipeline.
Optimisation is what separates campaigns that plateau from ones that compound over time. We treat it as an ongoing performance discipline, not an afterthought.
- Monthly ad copy and creative refreshes
- Targeting refinement based on engagement data
- Budget reallocation to highest-performing channels
- Landing page and CTA A/B testing per account
You receive clear, plain-English monthly reports covering account engagement, pipeline contribution, channel performance, and strategic recommendations for the next period. No vanity metrics — only the data that maps directly to revenue.
Between reports, your dedicated account manager is always available to discuss campaign performance, answer strategy questions, or flag new account opportunities.
- Account-level engagement and funnel progression
- Pipeline revenue attributed to ABM activity
- Channel ROI breakdown and spend efficiency
- Next-quarter strategy recommendations
Account-Based Marketing Pricing
Built Around Your Goals
Every ABM engagement is scoped to your industry, target account list size, channel mix, and revenue objectives. No guesswork — your investment is matched to your opportunity.
- Dedicated account manager plus access to 500+ strategy specialists
- ICP development and target account list build
- Full competitor and account-level research
- Bespoke multi-channel campaign strategy
- Monthly campaign optimisation and A/B testing
- Access to RisingPlans Revenue Platform for real-time pipeline tracking
- CRM integration for closed-loop revenue attribution
- Monthly plain-English performance reports
- AI-powered strategy recommendations and audience insights
RisingPlans ABM vs.
Your Other Options
See how a dedicated RisingPlans ABM partnership stacks up against in-house teams and typical agencies.
| Feature | ✦ RisingPlans | In-House Team | Typical Agency |
|---|---|---|---|
| Dedicated ABM strategist | ✓ Included | Depends on headcount | Shared across accounts |
| ICP & target account build | ✓ Full service | Manual / limited data | Template-based |
| Competitor intelligence | ✓ Ongoing | Rarely prioritised | One-time audit |
| Proprietary revenue platform | ✓ Full access | Not available | Third-party tools only |
| Multi-channel campaign execution | ✓ All channels | Limited bandwidth | 1–2 channels typically |
| Monthly A/B testing & optimisation | ✓ Every month | Rare | Quarterly at best |
| Closed-loop revenue attribution | ✓ Included | Complex to implement | Often not provided |
| Transparent monthly reporting | ✓ Always | Internal only | Inconsistent |
Your Search for an ABM Partner
Ends Here
We've helped generate over $2.4 billion in revenue across 500+ clients. Our ABM strategies are built on real data from real wins across dozens of industries.
You get a dedicated account manager plus the collective expertise of our full team — copywriters, designers, paid media experts, and data analysts — all under one roof.
RisingPlans' Revenue Platform uses AI and machine learning to surface account signals, predict intent, and automate the most time-consuming elements of ABM execution.
We integrate directly with your Salesforce, HubSpot, or Microsoft Dynamics CRM — so your pipeline data is always live and your sales team works from a single source of truth.
We don't report on impressions or clicks — we report on pipeline contribution, deals influenced, and revenue attributed to your ABM activity. Numbers that matter to the boardroom.
Pricing published online. Campaign data accessible 24/7. No hidden fees, no locked-in retainers, and no black-box reporting. You always know exactly where your investment is going.
ABM Technology That
Competitors Can't Match
Every RisingPlans ABM engagement is powered by our proprietary Revenue Platform — built specifically to give your campaigns an intelligence advantage from day one.
What Our ABM Clients
Actually Achieve
Numbers taken from active RisingPlans ABM engagements across the last 12 months.